昔日美国爆款电动汽车遇冷:通用雪佛兰 Bolt 复产后卖不动,将于明年停产Once a U.S. bestseller, the Chevrolet Bolt EV is now struggling to sell after being relaunched. The model will be discontinued next year.


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IT之家 10 月 1 日消息,雪佛兰 Bolt 曾经是美国市面上最受欢迎的电动汽车之一,即便如此,通用汽车还是停产了 Bolt 以及 Bolt EUV,腾出奥赖恩总装工厂的产能,用来生产全尺寸电动皮卡。

昔日美国爆款电动汽车遇冷:通用雪佛兰 Bolt 复产后卖不动,将于明年停产

但这项计划很快就落空了。雪佛兰 Silverado EV 和 GMC Sierra EV 面世之后,市面反响颇为冷淡。于是在经历多次延期之后,通用汽车做出决定,重新改造奥赖恩总装工厂,转而继续生产内燃机版本的皮卡与 SUV。

就在这一系列混乱的调整当中,Bolt 短暂停产之后再度回归,新车完成了不少关键改进,生产基地也搬迁至堪萨斯州。尽管投入了相当大的研发工作量,雪佛兰当时就已经确认,复产之后的 Bolt 将属于“限量生产车型”。

如今实际产量看起来比原先预想的还要更少。据路透社报道,该车的计划产量已经被削减大约 75%。这也就意味着,等到这款车在 2027 年第一季度正式结束生产时,总产量大约仅有 35000 台。

报道称,公司原本规划的产量是 150000 台。如此看来,Bolt 的复产似乎是一次重大决策失误,也造成了巨大的资源浪费。

通用汽车拒绝对该组产量数据发表评论,仅表示:“笔者会持续评估市面形势以及消费者的需要。”但该车的销售表现确实颇为惨淡。今年上半年,雪佛兰仅仅卖出 4224 台 Bolt。照这个趋势推算,该车全年销量或将不足 9500 台。

这里补充一下该车的基础信息:Bolt 基础售价为 27,600 美元(IT之家注:现汇率约合 18.5 万元人民币),另需支付 1,395 美元(现汇率约合 9,370 元人民币)的运输送车费用。车辆搭载一块 65 千瓦时磷酸铁锂电池,驱动一台输出功率 210 马力(157 千瓦 / 213 公制马力)、扭矩 229 牛 · 米的电机;单次充电的电池续航里程最高可达 262 英里(422 公里)。

当下还不完全清楚为何“重生版”Bolt 没能复刻初代车型的成功。不过美国联邦电动车税收补贴政策的取消无疑是一个关键因素。除此之外,新款车型外观和老款高度相似,而且几乎没有开展市面推广,也对其销售造成了不利影响。

与之形成比较的是,消费者颇为认可 Equinox EV 这款跨界 SUV,该车型起售价 34,995 美元(现汇率约合 23.5 万元人民币),另加收 1,800 美元(现汇率约合 12,090 元人民币)送车费,电池续航里程可达 319 英里(513 公里)。

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IT Home reported on October 1 that, despite being one of the most popular electric vehicles in the US, General Motors discontinued the Chevrolet Bolt and Bolt EUV to allocate production capacity at the Orion Assembly Plant for full-size electric pickup trucks.

Once a U.S. bestseller, the Chevrolet Bolt EV is now struggling to sell after being relaunched. The model will be discontinued next year.

However, this plan quickly failed. Following the lackluster market reception of the Chevrolet Silverado EV and GMC Sierra EV, and after multiple delays, General Motors decided to renovate the Orion Assembly Plant to continue producing internal combustion engine-powered trucks and SUVs.

Amid this series of adjustments, the Bolt was briefly discontinued and then reintroduced with several key improvements, relocating its production base to Kansas. Despite significant R&D efforts, Chevrolet had already confirmed that the post-revival Bolt would be a “limited production vehicle.”

Now, the actual production numbers appear even lower than expected. According to Reuters, the planned output has been reduced by approximately 75%. This means that when the vehicle ceases production in the first quarter of 2027, the total output will likely only reach about 35,000 units.

The report indicates that the company’s original plan was to produce 150,000 units. In hindsight, the revival of the Bolt seems to have been a significant decision error and a waste of resources.

General Motors declined to comment on these production figures but stated, “We will continue to assess market conditions and consumer needs.” Sales of the vehicle are indeed poor; Chevrolet sold only 4,224 Bolt units in the first half of this year, putting it on track for a total of less than 9,500 units for the year.

Here are some basic details about the vehicle: The Bolt has a base price of $27,600 (approximately 185,000 RMB) with a $1,395 delivery fee (approximately 9,370 RMB). It is powered by a 65 kWh lithium-iron-phosphate battery and a motor producing 210 horsepower (157 kW / 213 ps) and 229 Nm of torque, offering a range of up to 262 miles (422 km) on a single charge.

The reasons for the “reborn” Bolt’s failure to match its predecessor’s success are not yet fully understood. The removal of federal electric vehicle tax credits is certainly a key factor. Additionally, the new model looks nearly identical to the old one and lacks a strong market presence, which likely impacted sales.

In contrast, consumers are showing strong interest in the Equinox EV crossover SUV, which starts at $34,995 (approximately 235,000 RMB) plus an $1,800 delivery fee (approximately 12,090 RMB), and boasts a range of 319 miles (513 km).

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