IT之家 9 月 30 日消息，据 The Information 今日报道，阿里巴巴旗下跨境电商平台“速卖通”（AliExpress）正测试一项全新的 Elite VIP 会员计划。
知情人士称，Elite VIP 使用邀请制，仅面向年消费额超 800 美元（IT之家注：现汇率约合 5,374 元人民币）的客户。
与亚马逊 Prime 付费订阅模式不同，该计划不收取额外会员费。会员权益涵盖大量商品额外 95 折、全天候在线客服以及便捷退货政策。该计划当下在澳大利亚、英国、德国、西班牙试点。平台计划下月拓展至更多欧洲市面以及韩国市面。
知情人士表示，速卖通也计划将 Elite VIP 推向美国市面，但落地时间尚未确定。平台内部预测，Elite 会员规模有望在今年年底达到 100 万人。
另外，阿里速卖通还准备推出其他举措，争取那些已经习惯在亚马逊下单的使用者。例如在马德里、巴黎、华沙等物流基建成熟的欧洲城市试点次日达，优先覆盖本地仓发货商品。知情人士称，平台考虑将次日达拓展至更多市面。
依据企业依据《欧盟数字服务法》披露的数据，截至 6 月，速卖通欧洲月活使用者 1.576 亿，亚马逊欧洲月活为 1.939 亿。速卖通在截至 6 月的季度达成营业利润。包含速卖通、东南亚电商 Lazada 等业务在内的阿里国际电商板块，该季度营收 40.9 亿美元（现汇率约合 274.76 亿元人民币），同比微降 1%。
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IT Home, September 30 — The Information reported today that Alibaba's cross-border e-commerce platform AliExpress is testing a new Elite VIP membership program.
Sources said Elite VIP is invitation-only and is available only to customers with annual spending over $800 (IT Home note: about 5,374 yuan at the current exchange rate).
Unlike Amazon Prime's paid subscription model, the program does not charge an extra membership fee. Membership benefits include an additional 5% discount on a wide range of products, 24/7 online customer service and a convenient return policy. The program is currently being piloted in Australia, the United Kingdom, Germany and Spain. The platform plans to expand to more European markets and the South Korean market next month.
Sources said AliExpress also plans to bring Elite VIP to the United States market, but the launch timing has not yet been determined. Internal forecasts predict Elite membership could reach 1 million by the end of this year.
In addition, Alibaba's AliExpress is preparing other initiatives to win over users already accustomed to ordering from Amazon. For example, it is piloting next-day delivery in European cities with mature logistics infrastructure, such as Madrid, Paris and Warsaw, prioritizing items shipped from local warehouses. Sources said the platform is considering expanding next-day delivery to more markets.
Based on data disclosed by the company under the EU Digital Services Act, as of June AliExpress had 157.6 million monthly active users in Europe, while Amazon Europe had 193.9 million. AliExpress generated an operating profit in the quarter ended in June. Alibaba's International Digital Commerce segment, which includes AliExpress, Lazada and others, posted revenue of 21.6 billion yuan for the quarter, up 31% year over year.