| 本文作者： Nemo | 2026-09-14 15:27 |
AI浪潮奔涌而至，线下商圈如何借势破局、达成效率跃升？
作为企业级智能体开发平台，蚂蚁百宝箱近日正式推出全新的商圈智能体模板，一站式集成美食建议、店铺导览、营销活动推送及客服咨询等多项智能服务能力。同时，该模板全面接入支付宝“碰一下”线下AI经营网络，推动商场及商业综合体以轻量化方式完成智能化升级，提高消费者逛街购物感受。
依托百宝箱的商圈智能体模板，开发者与运营服务商可直接复用成熟能力组件，借助AI Coding一句自然语言描述，即可快速生成适配具体商圈需要的智能体，还能灵活搭建各类主流营销玩法，将业务构想高质转化为生产级应用，大幅降低开发门槛与迭代成本。
图说：百宝箱全新商圈智能体模板
不仅如此，随着百宝箱在商圈等行业的持续推进，平台能力也从围绕“搭建智能体”进一步升级为“给出从构建落地到推动营销转化的一站式智能体平台”。面向零售、餐饮和商圈经营情形，百宝箱还可连接商家资料与业务数据，自主分析销售、客流、订单、商品、会员和营销表现，生成经营复盘 PPT、营销图文、会员报告、网页等，协助商家把原本分散在不同平台和表格里的经营信息，变成可以持续优化复用的运营内容。百宝箱不仅能告诉商家“发生了什么”，还会进一步分析“为什么发生、接下来怎么做”，让智能体从前台服务延伸到后台经营，成为推动商家运营和营销提效的新工具。
图说：百宝箱平台已正式上线推动B端营销转化能力
当下，万达等头部商圈综合体已率先落地应用。万达基于蚂蚁百宝箱搭建起商圈搭子智能体，使用者在商场内任意分散触点“碰一下”，即可一键直达会员积分、停车缴费、店铺导览、营销活动、商场咨询问答等高频服务，显著提高了找优惠、逛店、停车及会员注册的连贯性与效率。
图说：万达基于蚂蚁百宝箱搭建起商圈搭子智能体
据悉，蚂蚁百宝箱全新升级的商圈智能体模板将在9月下旬全面开放，兼容商场、商业综合体等在不改动商场原有平台架构的前提下，借助接口对接调用逛街前、逛街时、逛街后全周期服务能力。大型购物中心、城市步行街、主题商业街区等不同业态也可以结合自身品牌IP、营销节奏和经营目标，开展深度定制化规格。
此前，蚂蚁百宝箱已在文旅出行、政务服务、商圈场馆、校园服务、零售餐饮等多个领域沉淀出成熟的AI应对思路。将来，百宝箱将持续依托支付宝生态资源与稳固的底层工艺架构，携手产业合作伙伴，共同探索AI智能体在服务业的更多落地情形，推动服务业数字化加速转型。
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Author: Nemo 2026-09-14 15:27
As the AI wave surges forward, how can offline commercial zones seize opportunity and drive efficiency gains?
Ant Toolbox, an enterprise-grade intelligent agent development platform, has recently launched a new commercial zone template integrating dining recommendations, store navigation, marketing push, and customer service — all connected to Alipay’s “Tap Once” AI network for seamless offline engagement. This allows shopping centers to upgrade efficiently with minimal footprint while enhancing consumer experience.
Developers and operators can now reuse proven components from the template via AI Coding — crafting custom agents for specific zones with natural language prompts. They can also flexibly implement marketing campaigns, turning ideas into production-ready apps quickly and cost-effectively.
Fig: Ant Toolbox’s new commercial zone template
Beyond agent building, Ant Toolbox now offers end-to-end support — from setup to marketing conversion. For retail and dining sectors, it links business data (sales, traffic, orders, products, members) to generate actionable insights via automated PPTs, charts, or web reports. The platform not only diagnoses issues but suggests corrective actions, making AI agents integral to both frontline service and backend optimization.
Fig: Ant Toolbox’s expanded capabilities in driving B-end marketing conversion
Wanda, a leading shopping center chain, has already deployed this system. By tapping any touchpoint in their mall, customers instantly access membership points, parking payments, store maps, promos, and FAQs — improving both convenience and conversion rates in navigation, registration, and consumption.
Fig: Wanda’s commercial zone companion agent built on Ant Toolbox
The upgraded template will be fully open by late September, supporting seamless integration with existing mall platforms. From large malls to pedestrian streets, operators can customize based on brand identity and business goals — leveraging Ant Toolbox’s established expertise in travel, government, education, and retail domains.
Looking ahead, Ant Toolbox will continue collaborating with industry partners to explore broader AI use cases in service industries, accelerating digital transformation through scalable, intelligent automation. ---
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