支付宝「碰一下」平台推出了智能体 Tutu，专门帮助品牌管理线下运营。此前支付宝刚完成一轮 AI 升级，为超过 3000 万个线下触点接入智能能力，并发布了面向个体店主的小雨（Xiaoyu）。Tutu 接入百万级智能设备网络，把 4 亿消费者与超过 100 万家门店连接起来。
线下运营为什么需要修复：品牌长期困于线下零售的盲区——行业趋势看不透、门店表现不透明、人货场数据彼此割裂。Tutu 把分散的数据聚合起来，帮助品牌识别高潜力门店、设计更好的营销活动、预判什么打法有效。它不替人做决策——但让决策更快、更有证据支撑。
实际战果：超过 5000 场品牌营销活动已通过支付宝「无界运营」体系执行，带来数十亿元生意增量。可口可乐、伊利、玛氏箭牌、农夫山泉、三得利均已加入。玛氏箭牌借此识别出超过 10 万个潜在线下销售点，触达数百万用户；三得利上线「碰三次得一件」促销，一个月内多卖出 10 万瓶，且超过一半参与者成为回头客。三得利智慧商务部总经理 Eric Chen 表示：「无界运营让每一次碰一下，都成为消费者再来的理由。」
三年跃迁：支付宝「碰一下」演进三年，如今通过小雨与 Tutu 两款智能体，实现了从个体店主到大型品牌团队的全覆盖。
本文来源：https://ai-damn.com/alipay-s-tutu-ai-agent-connects-4-million-stores-to-brands-1789340477957
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Alipay's "Tap Once" platform has introduced the AI agent Tutu, which specializes in helping brands manage their offline operations. Recently, Alipay completed an AI upgrade, integrating smart capabilities into over 30 million offline touchpoints and launching Xiaoyu for individual shop owners. Tutu connects millions of smart devices, bridging 400 million consumers and over 1 million stores.
Why offline operations need repair: Brands are long trapped in blind spots—unclear industry trends, opaque store performance, and fragmented data across people, goods, and venues. Tutu aggregates these scattered insights to identify high-potential stores, design better marketing, and predict what works. It doesn't make decisions for you—it makes them faster and more evidence-based.
Tangible results: Over 5,000 brand marketing campaigns have been executed via Alipay's "Borderless Operations" system, driving billions in incremental revenue. Coca-Cola, Yili, Mars Wrigley, Nongfu Spring, and Suntory are on board. Mars Wrigley identified over 100,000 potential sales points and reached millions of users; Suntory's "Tap 3 Times, Get One" promo sold an extra 100,000 bottles in a month, with half of participants returning. Eric Chen, Suntory's Smart Commerce GM, says: "Borderless operations make every tap a reason to come back."
Three years of evolution: Alipay's "Tap Once" has matured over three years, now covering both individual retailers and large brand teams through Xiaoyu and Tutu.