OpenAI 悄然改写了 ChatGPT 的广告规则——如今，售卖图像与语音生成工具的竞争对手已被拒之门外。这一变化由 Adobe 高级媒体总监 Doug Wyatt 证实：新规则禁止纯图像生成与纯语音生成产品的广告投放。Adobe 此前一直在通过 ChatGPT 的广告试点推广其 Acrobat Studio 与 Firefly AI 图像生成器，结果这一渠道一夜之间消失。
这是一次选择性封禁，而非一刀切：视频生成类广告仍然放行。OpenAI 并没有对所有 AI 竞争对手关门——只针对图像和语音两个品类。与此同时，ChatGPT 也已停止在涉及图像编辑器与图像生成器的查询中返回外部链接。这意味着第三方开发者失去的不仅是有偿曝光位，连自然流量也在消失。
动作背后的钱：ChatGPT 的广告实验于 2026 年 2 月在美国启动，最初面向免费及低价订阅用户。不到 200 天，其广告年化收入便突破 10 亿美元。OpenAI 已告知投资者，预计 2026 全年广告收入将达 25 亿美元。
要点回顾：OpenAI 在 ChatGPT 上禁投图像与语音生成工具广告，但视频生成广告仍可投放；Adobe 受波及，其 Firefly 与 Acrobat Studio 广告被切断；自然流量入口同步收紧；广告收入高速增长——年化已超 10 亿美元，2026 年目标 25 亿美元。
本文来源：https://ai-damn.com/openai-quietly-blocks-rival-ai-image-and-voice-ads-on-chatgpt-1789012938169
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OpenAI has quietly rewritten ChatGPT's advertising rules, shutting the door on competitors selling image and voice generation tools. The change was confirmed by Adobe Senior Media Director Doug Wyatt: new policies ban ads for pure image generation and pure voice generation products. Adobe, which previously promoted its Acrobat Studio and Firefly AI image generator via ChatGPT's ad pilot, found its channel closed overnight.
This is a targeted block, not a blanket ban: video generation ads are still allowed. OpenAI isn't cutting off all AI competitors—just those in the image and voice categories. Meanwhile, ChatGPT has stopped returning external links in queries involving image editors and generators, meaning third-party developers are losing both paid exposure and organic traffic.
Money behind the move: ChatGPT's ad experiment launched in February 2026 in the US, targeting free and low-subscription users. Within ~200 days, annualized ad revenue hit $1 billion. OpenAI expects $2.5 billion in ad revenue for 2026, as shared with investors.
Recap: OpenAI bans image and voice tool ads on ChatGPT but permits video ads; Adobe is impacted, losing Firefly and Acrobat Studio visibility; organic link sharing is also restricted; ad revenue is soaring—already at $1B annualized with $2.5B goal by year's end.