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Kobo e-reader销售在美国爆炸式增长
2026年9月11日
Kobo的CEO（或称Rakuten Kobo）刚刚在《Publishers Weekly》上表示，其电子阅读器在美国的销量连续第二年出现大幅增长。
近几个月，美国Best Buy商店开始在Kindle旁边销售Kobo电子阅读器。
这并不是第一次，因为该品牌的电子阅读器曾经在另一家大型零售商Walmart有售，直到2024年从其货架上消失。
这篇文章中最有趣的部分仍然是Rakuten Kobo的CEO Michael Tamblyn的言论。他宣布，在Kobo进入Best Buy之前，在美国的Kobo电子阅读器销量在2025年和2026年翻了一番。
对于Michael Tamblyn来说，这种增长有以下几个原因：
Kobo在2024年推出了彩色电子阅读器，远早于Amazon；
电子阅读器在社交媒体上的曝光率越来越高，其中XTEINK曾一度成为病毒式话题；
读者已经习惯了电子阅读器，对购买它们犹豫不决的心态有所减少；
据报道，人们对Amazon的信任度下降了。
Michael Tamblyn还强调了美国的一项重要优势：使用Kobo电子阅读器来借阅公共图书馆的书非常容易。该集成简单明了，无需用户过多操作，这与竞争对手相比是一个优势。
关于欧洲，也有一点需要注意。Kobo的CEO解释说，在德国，Kobo的市占率约为40%（与Tolino合作），而Amazon则为45%。我猜想其余部分由Pocketbook和其他较小、更冷门的品牌，如Bigme或Boox，瓜分。
但最重要的是，Kobo在美国和英国是电子书（数字书籍）销售的领导者，这尤其是在面对Amazon这样的大型企业和其Kindle品牌时，是一个非常出色的成绩。
在创新方面，Michael Tamblyn将带有手写笔的数字笔记本，例如reMarkable、Kindle Scribe或Kobo Elipsa，描述为Kobo增长最快的类别。
这些信息倾向于确认，Kobo正在为2026年底或2027年准备推出Kobo Elipsa 2E的继任产品。
我们还注意到，使用带有手写笔的电子阅读器的用户，相比于使用普通电子阅读器的用户，平均阅读了非常更多的非小说类书籍。
完整文章： https://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/101053-rakuten-kobo-re-enters-u-s-retail-as-sales-double.html
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本文来源：https://world-of-ereader.com/kobo-e-reader-sales-are-exploding-in-the-us
若有版权问题，请来信告知：13951431913#139.com 或在右方提交评论。
Kobo e-reader sales are exploding in the US
The CEO of Kobo (or Rakuten Kobo, to use the full name) has just told Publishers Weekly that sales of its e-readers are rising sharply for the second year in a row in the US.
For the past few months, Best Buy stores in the US have started selling Kobo e-readers alongside Kindles.
This is not a first, since the brand’s e-readers were available at another large retailer, Walmart, until 2024, before disappearing from its shelves.
The most interesting part of the article is still the statements from the CEO of Rakuten Kobo, Michael Tamblyn, who announces that Kobo e-reader sales in the US doubled in 2025 and 2026, before Kobo’s arrival at Best Buy.
For Michael Tamblyn, the explanation comes down to several points:
- Kobo launched color e-readers in 2024, well before Amazon,
- E-readers are increasingly present on social media, with the XTEINK which has become more or less viral,
- Readers have gotten used to e-readers and are less hesitant to buy one,
- People reportedly trust Amazon less.
Michael Tamblyn also stresses one important point: in the US it is very easy to use a Kobo e-reader to borrow a book from your public library. The integration is simple and requires little handling from the user, which is a plus compared to the competition.
There is also a point to note about Europe. The CEO of Kobo explains that in Germany, Kobo holds about 40% market share (in collaboration with Tolino) and Amazon 45%. I guess the rest is shared between Pocketbook and other smaller, more confidential brands like Bigme or Boox…
But above all, Kobo is the leader in ebook (digital book) sales in the US and the UK, which is a very good performance, especially against a giant like Amazon and its Kindle brand.
On the innovation side, Michael Tamblyn presents digital notebooks, such as the reMarkable, the Kindle Scribe or the Kobo Elipsa, as the fastest growing category for Kobo.
This information tends to confirm that a replacement for the Kobo Elipsa 2E is being prepared for the end of 2026 or for 2027.
We also note that users of an e-reader with a stylus read on average many more non-fiction books than users of simple e-readers.
Full article: https://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/101053-rakuten-kobo-re-enters-u-s-retail-as-sales-double.html
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